Advertising that delivers
Advertising at TNG is not one service in a list, but the engine everything revolves around. As an advertising agency in Amsterdam we combine strategy, creative and continuous optimisation, with senior specialists at the wheel. That way online advertising reaches your audience in every stage of the customer journey: from first impression to conversion.
Our approach in 4 steps
Outsourcing your advertising should never feel like a leap of faith. We follow a transparent process with clear milestones, so you always know what we are doing, why, and what it delivers.
Strategy and channel mix
we research your audience, market and margins and define the role of each channel in your funnel. No standard package, but a media plan that fits your growth target.
Creative and setup
creatives, audiences and tracking come first. Only when the foundation is right does media budget go live.
Launch and learn
we test creatives, audiences and bidding strategies side by side and steer on data, not assumptions.
Scale what works
winning combinations get more budget, the rest is quickly replaced by something better. Every month you see exactly what it delivers.
A selection of our clients
View our full portfolio
Paid media and performance marketing under one roof
Media without creative is half a campaign, and vice versa. That is why strategists, channel specialists and makers work in one team at TNG, as an extension of your organisation. From paid media planning to the creative that stops the scroll.
One point of contact for every channel: no six separate agencies working past each other.
Media and creative in one sprint: campaign insights go straight back into the studio for new winning creatives.
Steering on business KPIs: ROAS, CPA and margin, not just platform metrics.
Scalable per phase: start with one channel and expand to full-funnel once the numbers add up.
Within Advertising
Our specialties
- Social advertisingMeta, TikTok, LinkedIn, Pinterest and Snapchat within one strategic paid social approach.
- Search advertisingGoogle Ads, Bing Ads and AI search engines under one integrated approach, driven by ROAS and commercial growth.
- Display advertisingReach and remarketing through Google Display, programmatic and direct deals with premium publishers.
- Video advertisingYouTube Ads, Connected TV and online video with strong creative and a performance-driven approach.
- Offline advertisingOut-of-home, DOOH, radio and TV, connected to your online campaigns for measurable uplift.
Cases
Results with Advertising
In a competitive, international market, Beans App needed to attract high-quality, active users rather than just app installs. This required a scalable strategy that makes optimal use of ecosystem partners. Because of strict platform rules on channels such as TikTok, specific platform expertise, creativity and patience were crucial for successful scaling.
Beans
Clickdrive wanted to generate leads among Dutch young people aged 18 to 24 through an online campaign. The goal was to make getting a driver's license more fun and easier. With no predefined KPIs, the cost per lead (CPL) was the key indicator of success and efficiency.
Clickdrive
Club Darq & Lyte wanted to grow structurally, but had never done any paid online marketing. There was a limited tracking set-up, no campaign history and no insight into the cost per sign-up. The ambition was clear: to build a measurable marketing machine from scratch that profitably attracts new members.
CLUB DARQ + LYTE
Insights
