Recruitment marketing that goes beyond reach
A recruitment marketing agency should not simply reach many people. It should reach people who fit the role and organisation. TNG uses recruitment advertising to put vacancies in front of active and passive candidates and makes the path from ad to application measurable.
We combine paid media, audience knowledge, vacancy copy, creative and data & tracking. Wherever possible, optimisation includes applicant quality and recruitment progress, not only clicks or completed forms.
Vacancies as campaign propositions
We turn the role, environment and employer story into concrete reasons to respond.
Relevant reach
Channel, region, experience and interests match the audience without reducing it unnecessarily.
Less funnel drop-off
Ad, vacancy page and application process tell the same story and ask only for what is needed.
Learning from candidate quality
ATS data or recruiter feedback separates application volume from suitable applications.
Channels for recruitment advertising
Every vacancy needs its own plan based on audience, urgency, region and available data.
Google Ads
Captures active demand around job titles, disciplines and employer-related searches.
Meta Ads
Reaches passive candidates with visual stories about the role, team and working environment.
LinkedIn Ads
Enables professional targeting by role, experience, industry and company type.
TikTok Ads
Reaches younger and harder-to-reach audiences with native video and a human story.
Retargeting
Brings back people who viewed the vacancy but did not yet apply.
Landing pages
Shorten the route to application and provide a relevant message for each audience.
How we set up recruitment marketing
We connect to the existing recruitment process so marketing and recruiters share one candidate funnel.
Intake and audience
We define the role, scarcity, region, target candidate and reasons to choose the organisation.
Funnel and measurement
We decide which steps can be measured, from vacancy view and application start to suitable candidate and hire.
Campaign and creative
We build channel-specific ads and variations in proposition, format and audience.
Optimise for quality
Recruiter feedback and available ATS data inform campaign decisions.
Learn by vacancy type
Results are documented and reused for future roles and regions.
Recruitment advertising as a repeatable system
A consistent account and measurement structure by role group or region.
Creative formats that can be adapted quickly for a new role.
Dashboards for reach, applications, cost and available quality feedback.
Clear agreements between marketing, recruitment and agency.
Work in your own accounts so audience data and learning remain available.
Insights
