Data & Tracking
A reliable data setup that gives you clear insight into performance, so you can make better decisions with confidence.
Book a callDigital marketing creates a huge amount of signals, but those signals only become valuable when the setup is reliable and the reporting is clear. At TNG we build a data ecosystem that shows you which channels, pages and actions actually contribute to growth, so you make decisions based on facts instead of assumptions.
From web and app tracking and dashboarding to feed management and Channable: we set up the full measurement chain, connect your data sources and keep optimising continuously.
Reliable measurement
a correct setup of GA4, Google Tag Manager, server-side tracking and pixel integrations as the foundation under every decision.
Clear dashboards
custom dashboards that bring web, advertising, CRM and ecommerce data together in one overview.
Feeds in order
product feeds that stay accurate, scalable and optimised for Shopping, marketplaces and social commerce.
Continuous optimisation
data used as a steering tool to sharpen campaigns, website and strategy, not as a reporting archive.
Within Data & Tracking
Our specialties
- Web & App TrackingReliable measurement with GA4, Google Tag Manager, server-side tracking and pixel integrations as the foundation for every decision.
- DashboardingCustom-built dashboards that bring web, advertising, CRM and ecommerce data together in one clear overview.
- Feed ManagementManaging and optimising product feeds for Google Shopping, Meta, Amazon and Bol.com, always up to date and scalable.
- ChannableFeed, PPC and marketplace management with Channable, from setup and integrations to ongoing optimisation.
Cases
Results with Data & Tracking
One Go bundelt complexe facilitaire processen van organisaties zoals KLM en IKEA in één app. Dit krachtige product verdient een website die net zo moeiteloos werkt. Geen saaie brochure, maar een snel digitaal visitekaartje dat direct overtuigt en feilloos gevonden wordt door de juiste doelgroep.
One Go (Asito)
De website van Villa Bloom, een tweetalige kinderopvang in Den Haag en Voorburg, was online nauwelijks vindbaar. Strategische pagina's scoorden niet in Google door een lage domeinautoriteit, een gebrekkige technische structuur en het ontbreken van een contentstrategie. Zonder die basis heeft iedere optimalisatie weinig effect.
Villa Bloom
In a competitive, international market, Beans App needed to attract high-quality, active users rather than just app installs. This required a scalable strategy that makes optimal use of ecosystem partners. Because of strict platform rules on channels such as TikTok, specific platform expertise, creativity and patience were crucial for successful scaling.
Beans
Insights
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