Villa Bloom

Villa Bloom, a bilingual childcare provider in The Hague and Voorburg, had very limited online visibility. Important pages did not rank in Google because of low domain authority, a weak technical structure and the absence of a content strategy. Without that foundation, further optimisation would have had little effect.

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Organic traffic up 278% year on year
83 keywords in Google's top 10
Authority Score doubled

Drie peuters in groene regenpakken spelen in het bos

Our approach

Jongetje bekijkt nieuwsgierig een wereldbol

Many agencies start with immediately visible activities. We deliberately chose to build Villa Bloom's foundation first, because SEO without a solid base is like building on sand. Rankings only begin to grow sustainably once technology, content and authority are in place.

1.Technical SEO: We began with a technical audit. URL structures were illogical, pages were not being indexed and the internal linking structure did not pass enough authority to the most important pages. We fixed those problems first. As a result, pages that had previously been entirely invisible appeared in search results for the first time.

2.Content: Villa Bloom's core pages were completely rewritten in both Dutch and English. The copy was designed for search engines and for the information needs of parents actively comparing providers. What does childcare cost? What is the difference between day care and after-school care? Why choose bilingual childcare? Addressing that search intent helped the pages rise for the terms that actually matter.

3.Link building: Google is less likely to trust a website with low authority, however good its content may be. Through a targeted outreach strategy, we secured high-quality backlinks from publications including Marie Claire, Beaumonde and relevant parenting websites. We focused on relevance and quality rather than volume.

The result

Meisje hoelahoept op het buitenspeelplein

After four months, the foundation was strong and the first results were becoming visible. In SEO, this is fast:

Authority Score doubled from 10 to 20 in four months

Organic traffic increased by 278% year on year (Q1 2026 compared with Q1 2025)

Google impressions increased from 63,700 to 72,700

Average position improved from 24.5 to 16.8

83 keywords reached the top 10

Important new pages appeared in Google for the first time

Villa Bloom now has a website that Google can understand, trust and reward. The foundation is in place. Over the coming months, those rankings can develop into a measurable flow of enquiries.

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