Beans

In a competitive, international market, Beans App needed to attract high-quality, active users rather than just app installs. This required a scalable strategy that makes optimal use of ecosystem partners. Because of strict platform rules on channels such as TikTok, specific platform expertise, creativity and patience were crucial for successful scaling.

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Strategic partnerships
Significantly improved visibility in the app stores
A growing, international and active user base
A success story officially featured by TikTok

Our approach

We built an integrated marketing engine around five pillars that continuously reinforce one another, with a strong focus on international scaling and high-quality users rather than pure volume:

1.Social (organic) – A continuous, international content stream that builds the brand and optimally translates strategic partnerships per platform (Instagram, X, Facebook, LinkedIn) into the community.

2.Performance marketing – Scalable campaigns driven by a continuous test-and-learn cycle on creatives and audiences, steering towards valuable, converting users and a lower cost-per-acquisition.

3.TikTok – A dedicated strategy with which we successfully scale Beans App in a complex niche, officially featured by TikTok itself as an international success story of TNG Agency.

4.App Store Optimization (ASO) – Targeted optimization of metadata and visuals for different markets, driving structural, compounding growth in organic traffic and app downloads.

5.Email marketing – Automated flows that activate new users immediately and structurally increase lifetime value around product launches and strategic seasonal moments.

No separate silos, but one machine: all channels continuously reinforce each other for maximum results.

The result

The marketing engine now forms the rock-solid digital foundation for international scaling. The results underline the quality of the rollout:

Platform recognition: A success story officially featured by TikTok, confirming the effectiveness of the approach in a vertical where this is anything but a given.

Visibility: Strongly improved findability in the app stores through ongoing ASO, driving a growing stream of high-quality organic traffic.

Retention and engagement: A growing, international user base, supported by automated email flows that structurally increase lifetime value.

Synergy and impact: An integrated marketing stack in which all channels and strategic partnerships reinforce one another and together have a far greater effect than the sum of their parts.

Thanks to TNG Agency's approach, Beans App has a scalable marketing stack that optimizes further every month, can scale internationally and has proven to perform in channels where most players get stuck.

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