Vanquish Yachts

Vanquish Yachts is a Dutch yacht builder based in Marknesse, handcrafting performance yachts from dayboats to superyachts. The challenge was to reach an international niche audience with a complex buying cycle. TNG was appointed to build a measurable, exclusive and scalable global digital presence.

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Developed and launched a complete Meta Ads strategy
Optimised and restructured the Google Ads campaigns
Complete visibility into the customer journey

How we support Vanquish Yachts

As Vanquish Yachts' performance partner, we developed a high-end, data-driven strategy designed around the expectations of its ultra-high-net-worth audience:

Google Ads: from an existing setup to a complete restructure: TNG fully optimised and restructured Vanquish Yachts' existing Google Ads campaigns. Instead of making isolated changes, we reconsidered the complete setup, from campaign structure to targeting, so the account reflects how Vanquish sells today and which models and markets have priority.

Meta Ads: from zero to a complete strategy: Vanquish had not used social advertising before our involvement. TNG developed and implemented the entire Meta Ads strategy, from the first audience and campaign-structure decisions to building the account itself. Social advertising is a logical step for a brand built around design and visual appeal, but the setup had to be created from scratch with targeting tailored to an ultra-high-net-worth audience rather than a broad consumer market.

Tracking and conversion measurement with HubSpot: To optimise based on what actually happens after a click, TNG helped Vanquish build its tracking setup in combination with HubSpot. We defined which stages of the customer journey are recorded and how that data is passed back to the advertising channels. For a brand with a long, complex buying cycle, this measurement is what makes the rest of the campaigns actionable.

Creative and customer journey: from ad to website: TNG also supports a range of creative projects for producing strong advertisements. A brand built on design and craftsmanship, serving an audience familiar with the world's best brands, needs advertising that meets the same standard. We apply that standard to the website as well: customer-journey briefs informed improvements to the website and conversion optimisation. The focus remains on the route each visitor takes, where uncertainty arises and how the website can resolve it, while meeting the expectations of an ultra-high-net-worth visitor.

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