Reliable measurement with GA4, Google Tag Manager, server-side tracking and pixel integrations as the foundation for every decision.
Explore Web & App TrackingMarketing data you can act on
More data does not automatically create more insight. When conversions are measured differently in GA4, advertising platforms and your CRM, no one knows which number to trust. As a marketing analytics agency, TNG builds a measurement structure that shows which channels, pages and touchpoints contribute to your goals.
From web and app tracking and dashboarding to feed management and Channable: we set up the full measurement chain, connect your data sources and keep optimising continuously.
A reliable measurement foundation
Events, conversions, tags and consent settings configured and documented so you know what is and is not measured.
One view of the customer journey
Website, campaign, CRM and ecommerce data connected around the KPIs that matter to your organisation.
Insight that leads to action
Not a dashboard full of numbers without context, but clear signals for budgets, campaigns, content and conversion.
A scalable data structure
A foundation that can grow with new channels, markets, platforms and reporting needs.
A selection of our clients
View our full portfolio
Our approach in 4 steps
A reliable data environment starts with the questions you need to answer, not with a tool. We define the measurement strategy first and choose the implementation around it.
01
Goals and measurement plan
we define the KPIs, conversions and data sources needed to evaluate marketing and growth.
02
Audit and architecture
we review the current setup and design a clear measurement structure for website, campaigns, CRM and dashboards.
03
Implementation and validation
we configure tags, events, integrations and reporting and test whether data arrives completely and consistently.
04
Management and improvement
we monitor data quality, process changes and translate new insights into concrete optimisation work.
Data and tracking under one roof
You should not need separate specialists for tracking, dashboards and product data. TNG connects the parts and keeps technology, reporting and marketing decisions aligned.
✓
Web and app tracking: GA4, Google Tag Manager, server-side tagging and conversion measurement for websites, apps and advertising platforms.
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Dashboarding: clear marketing dashboards that connect the right data sources and KPIs for marketing, sales and management.
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Feed management: structuring, enriching and monitoring product data for Shopping, marketplaces and social commerce.
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Channable: configuring feed rules, integrations and automation and improving them from one central environment.
Within Data & Tracking
Our specialties
Good decisions start with data you can trust. From tracking and dashboards to product feeds, we set things up so your numbers are reliable and usable.
Cases
Results with Data & Tracking
AdvertisingData & TrackingSEOGEOWebsiteCreative
One Go brings complex facility processes for organisations such as KLM and IKEA together in one app. A product this powerful deserves a website that feels just as effortless. We created a fast digital showcase that convinces immediately and reaches the right audience through search.
One Go (Asito)
AdvertisingData & TrackingSEOCreativeOrganic Social
Villa Bloom, a bilingual childcare provider in The Hague and Voorburg, had very limited online visibility. Important pages did not rank in Google because of low domain authority, a weak technical structure and the absence of a content strategy. Without that foundation, further optimisation would have had little effect.
Villa Bloom
AdvertisingData & TrackingSEOCreativeOrganic Social
In a competitive, international market, Beans App needed to attract high-quality, active users rather than just app installs. This required a scalable strategy that makes optimal use of ecosystem partners. Because of strict platform rules on channels such as TikTok, specific platform expertise, creativity and patience were crucial for successful scaling.
Beans
TNG Agency is een super fijne marketingpartner die ons altijd goed heeft geholpen. Ze denken mee, zijn pro-actief en je kunt makkelijk met hen schakelen. Ons bedrijf is mede dankzij de hulp van TNG hard gegroeid.
Julia SmitClub DarqWij zijn super tevreden over de samenwerking met TNG. Naast groei in Nederland, zijn ze ook onze partner in internationale uitbreiding, wat erg goed verloopt. Daarnaast zijn ze proactief bezig met nieuwe kansen spotten en passen snel dingen aan als we ergens tegenaan lopen. Super tevreden en raad TNG zeker aan als je wilt groeien op Meta en TikTok!
DonaldGoodweighVery satisfied with our collaboration. I can recommend TNG to any company that needs help across the full spectrum of marketing and is looking for a personal approach. They are strategically strong, but they also have a strong team of specialists for execution.
Raoul BuijsButternut BoxWat TNG voor mij onderscheidt, is de combinatie van out-of-the-box denken en executiekracht. Daarmee hebben ze echt waarde toegevoegd aan de ontwikkeling.
Mike WillemseDockyard
Insights
