Marketing data you can act on
More data does not automatically create more insight. When conversions are measured differently in GA4, advertising platforms and your CRM, no one knows which number to trust. As a marketing analytics agency, TNG builds a measurement structure that shows which channels, pages and touchpoints contribute to your goals.
From web and app tracking and dashboarding to feed management and Channable: we set up the full measurement chain, connect your data sources and keep optimising continuously.
Our approach in 4 steps
A reliable data environment starts with the questions you need to answer, not with a tool. We define the measurement strategy first and choose the implementation around it.
Goals and measurement plan
we define the KPIs, conversions and data sources needed to evaluate marketing and growth.
Audit and architecture
we review the current setup and design a clear measurement structure for website, campaigns, CRM and dashboards.
Implementation and validation
we configure tags, events, integrations and reporting and test whether data arrives completely and consistently.
Management and improvement
we monitor data quality, process changes and translate new insights into concrete optimisation work.
A selection of our clients
View our full portfolio
Data and tracking under one roof
You should not need separate specialists for tracking, dashboards and product data. TNG connects the parts and keeps technology, reporting and marketing decisions aligned.
Web and app tracking: GA4, Google Tag Manager, server-side tagging and conversion measurement for websites, apps and advertising platforms.
Dashboarding: clear marketing dashboards that connect the right data sources and KPIs for marketing, sales and management.
Feed management: structuring, enriching and monitoring product data for Shopping, marketplaces and social commerce.
Channable: configuring feed rules, integrations and automation and improving them from one central environment.
Within Data & Tracking
Our specialties
Cases
Results with Data & Tracking
One Go bundelt complexe facilitaire processen van organisaties zoals KLM en IKEA in één app. Dit krachtige product verdient een website die net zo moeiteloos werkt. Geen saaie brochure, maar een snel digitaal visitekaartje dat direct overtuigt en feilloos gevonden wordt door de juiste doelgroep.
One Go (Asito)
De website van Villa Bloom, een tweetalige kinderopvang in Den Haag en Voorburg, was online nauwelijks vindbaar. Strategische pagina's scoorden niet in Google door een lage domeinautoriteit, een gebrekkige technische structuur en het ontbreken van een contentstrategie. Zonder die basis heeft iedere optimalisatie weinig effect.
Villa Bloom
In a competitive, international market, Beans App needed to attract high-quality, active users rather than just app installs. This required a scalable strategy that makes optimal use of ecosystem partners. Because of strict platform rules on channels such as TikTok, specific platform expertise, creativity and patience were crucial for successful scaling.
Beans
Insights
