Search Advertising
A search advertising agency in Amsterdam that combines Google Ads, Bing Ads and emerging AI search opportunities into one intent-driven performance strategy.
Book a callSearch advertising reaches people when they are actively looking for a product, service or answer. That intent makes it one of the strongest performance channels, provided the structure, bidding and messaging are aligned with commercial goals.
Intent-first strategy
we build the account around how people search, compare and decide.
That means aligning campaigns to demand patterns, offer clarity and the type of outcome you want to drive.
One search ecosystem, not siloed accounts
Google Ads, Bing Ads and AI-driven search touchpoints should reinforce each other.
We look at search as one system and decide where each platform adds the most value.
Strong account architecture
naming, segmentation, landing pages and bidding all affect how well the account scales.
We build with clarity from the start so optimisation stays manageable as complexity grows.
Useful reporting and optimisation
we focus on the metrics that matter commercially, such as ROAS, CPA, lead quality or contribution margin.
That keeps the strategy tied to business outcomes instead of dashboard theatre.
Prepared for AI search behaviour
search journeys are changing as more users ask questions in AI tools and expect direct answers.
We make sure your paid search setup and broader visibility strategy are moving with that shift.
Within Search Advertising
Our specialties
- Google AdsSearch, Performance Max, Shopping and Demand Gen on the web's largest advertising platform, driven by ROAS and CPA.
- Bing AdsMicrosoft Advertising for extra reach at lower CPCs, with LinkedIn targeting for B2B as a unique addition.
- ChatGPT AdsVisible in ChatGPT, Perplexity and other AI search engines, combined with GEO as the organic foundation.
Cases
Results with Search Advertising
Heerlijk.nl, het premium reserveringsplatform voor sterrenrestaurants, wilde het aantal online boekingen substantieel opschalen. De ambitie was helder: het realiseren van structureel meer restaurantreserveringen tegen lagere kosten via een schaalbare full-funnel advertentiestrategie, zónder dat dit ten koste zou gaan van de exclusieve en hoogwaardige merkpropositie.
Heerlijk.nl
One Go bundelt complexe facilitaire processen van organisaties zoals KLM en IKEA in één app. Dit krachtige product verdient een website die net zo moeiteloos werkt. Geen saaie brochure, maar een snel digitaal visitekaartje dat direct overtuigt en feilloos gevonden wordt door de juiste doelgroep.
One Go (Asito)
De website van Villa Bloom, een tweetalige kinderopvang in Den Haag en Voorburg, was online nauwelijks vindbaar. Strategische pagina's scoorden niet in Google door een lage domeinautoriteit, een gebrekkige technische structuur en het ontbreken van een contentstrategie. Zonder die basis heeft iedere optimalisatie weinig effect.
Villa Bloom
Insights
