Search Advertising
A search advertising agency in Amsterdam that combines Google Ads, Bing Ads and emerging AI search opportunities into one intent-driven performance strategy.
Book a callSearch advertising reaches people when they are actively looking for a product, service or answer. That intent makes it one of the strongest performance channels, provided the structure, bidding and messaging are aligned with commercial goals.
Intent-first strategy
we build the account around how people search, compare and decide.
That means aligning campaigns to demand patterns, offer clarity and the type of outcome you want to drive.
One search ecosystem, not siloed accounts
Google Ads, Bing Ads and AI-driven search touchpoints should reinforce each other.
We look at search as one system and decide where each platform adds the most value.
Strong account architecture
naming, segmentation, landing pages and bidding all affect how well the account scales.
We build with clarity from the start so optimisation stays manageable as complexity grows.
Useful reporting and optimisation
we focus on the metrics that matter commercially, such as ROAS, CPA, lead quality or contribution margin.
That keeps the strategy tied to business outcomes instead of dashboard theatre.
Prepared for AI search behaviour
search journeys are changing as more users ask questions in AI tools and expect direct answers.
We make sure your paid search setup and broader visibility strategy are moving with that shift.
Within Search Advertising
Our specialties
- Google AdsSearch, Performance Max, Shopping en Demand Gen op het grootste advertentieplatform van het web, gestuurd op ROAS en CPA.
- Bing AdsMicrosoft Advertising voor extra bereik tegen lagere CPC's, met LinkedIn-targeting voor B2B als unieke aanvulling.
- ChatGPT AdsZichtbaar in ChatGPT, Perplexity en andere AI-zoekmachines, gecombineerd met GEO als organische basis.
Insights
