Google Ads that capture demand at the right moment
When people search for what you offer, the buying moment is often already close. Google Ads is powerful because it connects your brand to that intent directly, provided the structure and strategy are set up well.
What we do within Google Ads
A strong Google Ads account is a system rather than a collection of separate campaigns. Per campaign type we choose the structure, signals and bidding strategy that fit your business case.
How outsourcing your Google Ads works
Outsourcing should not feel like handing over a black box. This is the rhythm we follow when we build a new account or take over an existing one.
Account audit
We review your current account, funnel and measurement, and show exactly where budget leaks and where the growth is.
Strategy and campaign plan
Goals, margins and search volume shape the campaign structure, keywords, bidding strategy and budget split.
Build and measurement setup
We build the campaigns, write the ads and set up conversion tracking before any budget goes live.
Learning phase and optimisation
In the first weeks we adjust bidding, prune search terms and test ad variants against each other.
Scale and report
Winning campaigns get more budget, and every month you receive KPIs, learnings and the plan for the next period.
A selection of our clients
View our full portfolio
Ongoing management and reporting
Google Ads needs constant steering. Search behaviour shifts, competitors move and prices change. This is what happens structurally once the account is running.
Weekly optimisation: bidding strategies, search term reports, asset performance and feed issues are reviewed every week.
Quality Score and relevance: we tighten the link between keyword, ad and landing page, because a higher Quality Score means a lower cost per click for the same position.
A/B testing: headlines, descriptions, sitelinks and CTAs are tested against each other for a better CTR and a lower CPA.
One point of contact: you work with a dedicated Google Ads specialist who knows your business and steers on margin, not only on platform metrics.
Real-time dashboard: 24/7 access to your key Google Ads metrics, connected to your shop or CRM data.
Cases
Results with Google Ads
Heerlijk.nl, het premium reserveringsplatform voor sterrenrestaurants, wilde het aantal online boekingen substantieel opschalen. De ambitie was helder: het realiseren van structureel meer restaurantreserveringen tegen lagere kosten via een schaalbare full-funnel advertentiestrategie, zónder dat dit ten koste zou gaan van de exclusieve en hoogwaardige merkpropositie.
Heerlijk.nl
One Go bundelt complexe facilitaire processen van organisaties zoals KLM en IKEA in één app. Dit krachtige product verdient een website die net zo moeiteloos werkt. Geen saaie brochure, maar een snel digitaal visitekaartje dat direct overtuigt en feilloos gevonden wordt door de juiste doelgroep.
One Go (Asito)
De website van Villa Bloom, een tweetalige kinderopvang in Den Haag en Voorburg, was online nauwelijks vindbaar. Strategische pagina's scoorden niet in Google door een lage domeinautoriteit, een gebrekkige technische structuur en het ontbreken van een contentstrategie. Zonder die basis heeft iedere optimalisatie weinig effect.
Villa Bloom
Insights
