Google Ads that capture demand at the right moment
When people search for what you offer, the buying moment is often already close. Google Ads is powerful because it connects your brand to that intent directly, provided the structure and strategy are set up well.
What we do within Google Ads
A strong Google Ads account is a system rather than a collection of separate campaigns. Per campaign type we choose the structure, signals and bidding strategy that fit your business case.
How outsourcing your Google Ads works
Outsourcing should not feel like handing over a black box. This is the rhythm we follow when we build a new account or take over an existing one.
Account audit
We review your current account, funnel and measurement, and show exactly where budget leaks and where the growth is.
Strategy and campaign plan
Goals, margins and search volume shape the campaign structure, keywords, bidding strategy and budget split.
Build and measurement setup
We build the campaigns, write the ads and set up conversion tracking before any budget goes live.
Learning phase and optimisation
In the first weeks we adjust bidding, prune search terms and test ad variants against each other.
Scale and report
Winning campaigns get more budget, and every month you receive KPIs, learnings and the plan for the next period.
A selection of our clients
View our full portfolio
Ongoing management and reporting
Google Ads needs constant steering. Search behaviour shifts, competitors move and prices change. This is what happens structurally once the account is running.
Weekly optimisation: bidding strategies, search term reports, asset performance and feed issues are reviewed every week.
Quality Score and relevance: we tighten the link between keyword, ad and landing page, because a higher Quality Score means a lower cost per click for the same position.
A/B testing: headlines, descriptions, sitelinks and CTAs are tested against each other for a better CTR and a lower CPA.
One point of contact: you work with a dedicated Google Ads specialist who knows your business and steers on margin, not only on platform metrics.
Real-time dashboard: 24/7 access to your key Google Ads metrics, connected to your shop or CRM data.
Cases
Results with Google Ads
Heerlijk.nl, the premium booking platform for fine-dining and Michelin-starred restaurants, wanted to increase online reservations substantially. The ambition was clear: generate more restaurant bookings at a lower cost through a scalable full-funnel advertising strategy, while preserving the brand's exclusive, high-quality positioning.
Heerlijk.nl
One Go brings complex facility processes for organisations such as KLM and IKEA together in one app. A product this powerful deserves a website that feels just as effortless. We created a fast digital showcase that convinces immediately and reaches the right audience through search.
One Go (Asito)
Villa Bloom, a bilingual childcare provider in The Hague and Voorburg, had very limited online visibility. Important pages did not rank in Google because of low domain authority, a weak technical structure and the absence of a content strategy. Without that foundation, further optimisation would have had little effect.
Villa Bloom
Insights
