What falls under search advertising today?

Search advertising includes classic intent channels such as Google Ads and Microsoft Advertising, but increasingly also visibility strategies around AI-driven search behaviour and answer-based discovery.

Should we invest in both Google Ads and Bing Ads?

Often yes, but the weighting depends on your audience, margins and available scale. Google usually leads in volume, while Bing can add efficient incremental demand.

How do you measure success in search advertising?

That depends on the business model. We typically focus on metrics such as ROAS, CPA, lead quality and revenue contribution while keeping a close eye on search terms, landing page fit and account efficiency.

Search Advertising Agency in Amsterdam

A search advertising agency in Amsterdam that combines Google Ads, Bing Ads and emerging AI search opportunities into one intent-driven performance strategy.

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Search advertising reaches people when they are actively looking for a product, service or answer. That intent makes it one of the strongest performance channels, provided the structure, bidding and messaging are aligned with commercial goals.

Intent-first strategy

we build the account around how people search, compare and decide.

That means aligning campaigns to demand patterns, offer clarity and the type of outcome you want to drive.

One search ecosystem, not siloed accounts

Google Ads, Bing Ads and AI-driven search touchpoints should reinforce each other.

We look at search as one system and decide where each platform adds the most value.

Strong account architecture

naming, segmentation, landing pages and bidding all affect how well the account scales.

We build with clarity from the start so optimisation stays manageable as complexity grows.

Useful reporting and optimisation

we focus on the metrics that matter commercially, such as ROAS, CPA, lead quality or contribution margin.

That keeps the strategy tied to business outcomes instead of dashboard theatre.

Prepared for AI search behaviour

search journeys are changing as more users ask questions in AI tools and expect direct answers.

We make sure your paid search setup and broader visibility strategy are moving with that shift.

Within Search Advertising

Our specialties

Cases

Results with Search Advertising

Verfijnd gerecht met schuim op een schelpvormig bord

AdvertisingCreative

Heerlijk.nl, the premium booking platform for fine-dining and Michelin-starred restaurants, wanted to increase online reservations substantially. The ambition was clear: generate more restaurant bookings at a lower cost through a scalable full-funnel advertising strategy, while preserving the brand's exclusive, high-quality positioning.

Heerlijk.nl

AdvertisingData & TrackingSEOGEOWebsiteCreative

One Go brings complex facility processes for organisations such as KLM and IKEA together in one app. A product this powerful deserves a website that feels just as effortless. We created a fast digital showcase that convinces immediately and reaches the right audience through search.

One Go (Asito)

Pedagogisch medewerker van Villa Bloom leest een peuter voor

AdvertisingData & TrackingSEOCreativeOrganic Social

Villa Bloom, a bilingual childcare provider in The Hague and Voorburg, had very limited online visibility. Important pages did not rank in Google because of low domain authority, a weak technical structure and the absence of a content strategy. Without that foundation, further optimisation would have had little effect.