Bing Ads for efficient incremental search demand
Microsoft Advertising is often overlooked, but that is exactly why it can be valuable. For many brands it adds meaningful search volume at a lower cost level than Google, especially when the broader account structure is already mature.
What we do within Microsoft Advertising
Microsoft offers much of the same functionality as Google, but with different signal data, demographics and CPC dynamics. So we build the account as a channel in its own right, not as a copy.
A selection of our clients
View our full portfolio
When Bing Ads is worth it
Not every brand needs to be on Bing. Sometimes the volume is too low, sometimes the audience sits elsewhere. These are the situations where the channel pays for itself.
Enough search volume: in some niches Bing volume is too limited to matter, so we test that upfront on category and volume data.
Higher disposable income: audiences on Edge, Outlook and Office skew older, more professional and more affluent, which suits luxury, finance and software.
Strong for B2B: LinkedIn profile targeting reaches specific job titles and industries in a way no other search platform offers.
Lower cost per click: in many sectors Bing CPCs sit well below Google, so you capture searches that would otherwise fall outside budget.
An addition, not a replacement: Bing works best as a parallel layer next to Google, often adding a few percent of revenue or leads at lower cost.
Insights
