Social media advertising that stands out and delivers
Reach the right people at the right moment with the right message. That is what social media advertising is all about. TNG is a social advertising agency in Amsterdam that builds paid social campaigns for brands that don't just want to be visible, but want to make real impact. In between all the scrolls, likes, reels and stories, we make sure your brand sticks and your audience actually takes action.
Advertising on social media is powerful, effective and remarkably valuable when done right. Not by simply putting ads live, but by knowing exactly which channel, which format and which message works best for your audience. From Meta Ads and TikTok Ads to LinkedIn Ads, Pinterest Ads and Snapchat Ads, we build campaigns that grab attention and translate it into traffic, leads, revenue or brand awareness. For brands with social commerce ambitions we also run TikTok Shop as a fully-fledged sales channel.
What is social advertising and how does it work?
The name says it all: social advertising is advertising on social media. But the real power is in the precision. How does social media advertising work? You don't show ads to everyone, only to the people who are relevant to your brand, based on demographics, interests, behaviour and your own customer data. That makes paid social a strong channel for brands that want to grow without wasting budget.
Reach with precision
we target on demographics, interests, behaviour, audiences from your own customer data and people who look like your best customers.
Goals per funnel stage
social advertising can drive brand awareness, website traffic, lead generation, purchases or retention.
Channel choice based on your audience
not every brand needs to be on every platform.
Formats that fit the platform
from video and carousels to stories, statics and lead forms.
Within Social Advertising
Our specialties
- Meta AdsFacebook and Instagram advertising within one Meta Ads Manager account for full-funnel growth and scalable conversions.
- TikTok AdsSpark Ads, UGC and creator content on the channel with the highest creative pace and strong reach among younger audiences.
- TikTok ShopSocial commerce with creator collaborations, live shopping and direct checkout within TikTok itself.
- LinkedIn AdsB2B lead generation, demand generation and account-based marketing with targeting on job title, industry and company size.
- Pinterest AdsInspiration-driven catalogue and conversion campaigns for interior, fashion, beauty and lifestyle brands.
- Snapchat AdsFull-screen video, AR and native mobile creatives for Gen Z and young millennials in a mobile-first environment.
Maximum results with paid social
The difference between an ad that scrolls by and an ad that works lies in the combination of strategy, creativity and optimisation. A strong campaign feels relevant, looks good and matches the behaviour of your audience.
Creative that stops the scroll
we develop hooks, visuals and formats that fit the pace and context of each platform.
Smart audience segmentation
we test different audiences and messages side by side to discover which combination performs best.
Full-funnel approach
we don't build loose ads, but a coherent system of prospecting, consideration and retargeting.
Continuous optimisation
we keep testing creatives, audiences, budget allocation and campaign structure.
Outsource your social advertising to TNG
More and more brands choose to outsource their social media advertising: platforms change fast and the difference between average and excellent lies in daily attention. At TNG you get a dedicated team with a social advertising specialist as your point of contact, combining channel expertise, creative thinking and daily optimisation. Randomly putting ads live and hoping for results is not a strategy: we build campaigns that keep getting smarter.
Strategic start
we research which channels, audiences and propositions best match your brand and growth target.
Creative translation
we actively contribute ideas for content, ad angles and visual formats that fit your brand.
Razor-sharp targeting
we set up campaigns based on location, age, interests, behaviour, job title, customer lists and lookalikes where relevant.
Steering on improvement
we continuously analyse campaign performance and translate it into concrete optimisations.
Cases
Results with Social Advertising
Heerlijk.nl, het premium reserveringsplatform voor sterrenrestaurants, wilde het aantal online boekingen substantieel opschalen. De ambitie was helder: het realiseren van structureel meer restaurantreserveringen tegen lagere kosten via een schaalbare full-funnel advertentiestrategie, zónder dat dit ten koste zou gaan van de exclusieve en hoogwaardige merkpropositie.
Heerlijk.nl
De website van Villa Bloom, een tweetalige kinderopvang in Den Haag en Voorburg, was online nauwelijks vindbaar. Strategische pagina's scoorden niet in Google door een lage domeinautoriteit, een gebrekkige technische structuur en het ontbreken van een contentstrategie. Zonder die basis heeft iedere optimalisatie weinig effect.
Villa Bloom
We Are Eves, het internationale beautyplatform voor eerlijke productreviews, wilde haar tester bestand in twaalf Europese landen tegelijk opschalen. De uitdaging lag in het grensoverschrijdend bereiken en activeren van mannen en vrouwen. De ambitie: een schaalbare internationale campagnestrategie die lokaal relevant, vertrouwd en direct converterend aanvoelde.
We Are Eves
Insights
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