We Are Eves
We Are Eves, the international beauty platform for honest product reviews, wanted to grow its tester community across twelve European countries simultaneously. The challenge was to reach and activate men and women across borders with an international campaign strategy that felt locally relevant, trusted and immediately compelling.
- Rapid growth in sign-ups across Europe
- Consistently low cost per sign-up in every market
- Millions of impressions and extensive audience reach
- More than half of all sign-ups came from the largest markets
Our approach
As We Are Eves' strategic marketing partner, we rolled out a scalable social advertising strategy across TikTok Ads and Meta Ads, built on the following pillars:
The result
The international approach transformed social media into a powerful sign-up engine, delivering strong results in both volume and cost efficiency:
Conversion growth: The campaigns produced exponential growth in European tester sign-ups within a short period.
Cost efficiency: The average cost per sign-up remained very low across the board, with several markets performing well below an already efficient average.
Extensive reach: The ads produced a major increase in unique reach and generated millions of impressions among the target audience.
Volume hotspots: The largest markets remained the main drivers of volume and together accounted for more than half of all sign-ups.
We Are Eves now has a proven, scalable campaign model that can launch new European markets quickly, efficiently and predictably.
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