Facebook and Instagram advertising within one Meta Ads Manager account for full-funnel growth and scalable conversions.
Explore Meta AdsSocial media advertising that stands out and delivers
Reach the right people at the right moment with the right message. That is what social media advertising is all about. TNG is a social advertising agency in Amsterdam that builds paid social campaigns for brands that don't just want to be visible, but want to make real impact. In between all the scrolls, likes, reels and stories, we make sure your brand sticks and your audience actually takes action.
Advertising on social media is powerful, effective and remarkably valuable when done right. Not by simply putting ads live, but by knowing exactly which channel, which format and which message works best for your audience. From Meta Ads and TikTok Ads to LinkedIn Ads, Pinterest Ads and Snapchat Ads, we build campaigns that grab attention and translate it into traffic, leads, revenue or brand awareness. For brands with social commerce ambitions we also run TikTok Shop as a fully-fledged sales channel.
What is social advertising and how does it work?
The name says it all: social advertising is advertising on social media. But the real power is in the precision. How does social media advertising work? You don't show ads to everyone, only to the people who are relevant to your brand, based on demographics, interests, behaviour and your own customer data. That makes paid social a strong channel for brands that want to grow without wasting budget.
Reach with precision
we target on demographics, interests, behaviour, audiences from your own customer data and people who look like your best customers.
Goals per funnel stage
social advertising can drive brand awareness, website traffic, lead generation, purchases or retention.
Channel choice based on your audience
not every brand needs to be on every platform.
Formats that fit the platform
from video and carousels to stories, statics and lead forms.
Within Social Advertising
Our specialties
Maximum results with paid social
The difference between an ad that scrolls by and an ad that works lies in the combination of strategy, creativity and optimisation. A strong campaign feels relevant, looks good and matches the behaviour of your audience.
Creative that stops the scroll
we develop hooks, visuals and formats that fit the pace and context of each platform.
Smart audience segmentation
we test different audiences and messages side by side to discover which combination performs best.
Full-funnel approach
we don't build loose ads, but a coherent system of prospecting, consideration and retargeting.
Continuous optimisation
we keep testing creatives, audiences, budget allocation and campaign structure.
Outsource your social advertising to TNG
More and more brands choose to outsource their social media advertising: platforms change fast and the difference between average and excellent lies in daily attention. At TNG you get a dedicated team with a social advertising specialist as your point of contact, combining channel expertise, creative thinking and daily optimisation. Randomly putting ads live and hoping for results is not a strategy: we build campaigns that keep getting smarter.
Strategic start
we research which channels, audiences and propositions best match your brand and growth target.
Creative translation
we actively contribute ideas for content, ad angles and visual formats that fit your brand.
Razor-sharp targeting
we set up campaigns based on location, age, interests, behaviour, job title, customer lists and lookalikes where relevant.
Steering on improvement
we continuously analyse campaign performance and translate it into concrete optimisations.
Cases
Results with Social Advertising
AdvertisingCreative
Heerlijk.nl, the premium booking platform for fine-dining and Michelin-starred restaurants, wanted to increase online reservations substantially. The ambition was clear: generate more restaurant bookings at a lower cost through a scalable full-funnel advertising strategy, while preserving the brand's exclusive, high-quality positioning.
Heerlijk.nl
AdvertisingData & TrackingSEOCreativeOrganic Social
Villa Bloom, a bilingual childcare provider in The Hague and Voorburg, had very limited online visibility. Important pages did not rank in Google because of low domain authority, a weak technical structure and the absence of a content strategy. Without that foundation, further optimisation would have had little effect.
Villa Bloom
AdvertisingCreative
We Are Eves, the international beauty platform for honest product reviews, wanted to grow its tester community across twelve European countries simultaneously. The challenge was to reach and activate men and women across borders with an international campaign strategy that felt locally relevant, trusted and immediately compelling.
We Are Eves
Insights
