What is the difference between Facebook Ads and Meta Ads?

Facebook Ads run through Meta Ads Manager, the platform that also covers Instagram, Messenger and Audience Network. Facebook Ads are part of the wider Meta ecosystem, and we manage placements based on where performance is strongest.

Can you fully take over our Facebook advertising?

Yes. We manage strategy, campaign structure, creative direction, optimisation and reporting, always inside your own Business Manager so you keep full ownership of data and learnings.

What does outsourcing Facebook Ads cost?

Your investment consists of media budget (paid to Meta) and our management fee, which is a fixed amount or a percentage of spend depending on account size. We forecast upfront what budget is realistic for your goals.

Is Facebook advertising still worth it?

For most brands, yes. It combines the largest reach with the lowest cost per click of the major platforms and a mature, fast-learning algorithm. The brands that struggle usually have structural issues in creative, measurement or campaign setup rather than a channel problem.

Outsource your Facebook Ads

Outsource your Facebook Ads to a Facebook advertising agency in Amsterdam. Specialists in campaign structure, creative and optimisation, focused on ROAS and growth.

Book a call

Facebook is still one of the largest advertising platforms available, with mature targeting, low cost per click and strong performance across the full funnel. For most brands it remains the foundation of paid social.

Campaign structure that scales

prospecting, retargeting and hot audiences each get their own role, creative and bidding logic.

That keeps budget flowing to the audiences that actually drive results instead of one campaign trying to do everything.

Creative built for the feed

statics, video and UGC designed for how people actually scroll.

We test multiple hooks and angles per audience so winning combinations surface fast.

Audiences and first-party data

lookalikes of your best customers, CRM-based custom audiences and interest targeting, tested continuously.

That is how accounts keep finding new growth pockets without CPA creep.

Lead generation that sales can use

Lead Ads with pre-fill and CRM integration, optimised for lead quality rather than form fills.

Combined with lookalikes of closed deals, this is a strong engine for B2B and service brands.

Transparent reporting

real-time dashboards connected to your shop or CRM data, with monthly strategy sessions.

You always know what your budget is doing and what happens next. Facebook runs within the same account as Instagram Ads, managed under one Meta Ads strategy.

Cases

Results with Facebook Ads

Verfijnd gerecht met schuim op een schelpvormig bord

AdvertisingCreative

Heerlijk.nl, the premium booking platform for fine-dining and Michelin-starred restaurants, wanted to increase online reservations substantially. The ambition was clear: generate more restaurant bookings at a lower cost through a scalable full-funnel advertising strategy, while preserving the brand's exclusive, high-quality positioning.

Heerlijk.nl

Pedagogisch medewerker van Villa Bloom leest een peuter voor

AdvertisingData & TrackingSEOCreativeOrganic Social

Villa Bloom, a bilingual childcare provider in The Hague and Voorburg, had very limited online visibility. Important pages did not rank in Google because of low domain authority, a weak technical structure and the absence of a content strategy. Without that foundation, further optimisation would have had little effect.

Villa Bloom

Man laat de We Are Eves-app met beautyreviews zien op zijn telefoon

AdvertisingCreative

We Are Eves, the international beauty platform for honest product reviews, wanted to grow its tester community across twelve European countries simultaneously. The challenge was to reach and activate men and women across borders with an international campaign strategy that felt locally relevant, trusted and immediately compelling.