Display advertising that makes your brand stand out
Display advertising is the visual layer of your paid media. Where search advertising captures existing demand, display builds it: your brand appears on the sites and in the apps where your audience already spends time. TNG is a display advertising agency in Amsterdam that gives the channel a clear role instead of treating it as a loose banner campaign.
We decide up front which audiences we want to reach, which titles you want to be visible on and which message fits each funnel stage. That is why display campaigns often run alongside your Google Ads account, so audiences and remarketing lists carry over seamlessly. Every euro of display then works towards the channels that ultimately convert.
What is display advertising and how does it work?
Display advertising, also called online display advertising, means advertising with visual ads on websites and in apps. Think banners, rich media and video instead of a text ad in a search result. The meaning of display is in the placement: your ad appears while someone is busy with something else. You ask for attention rather than waiting for it.
Buying through networks, DSPs and publishers
you buy display through the Google Display Network, programmatically on a DSP or with a direct deal at a publisher.
Targeting on audience and context
we show ads based on interests, topics, your own visitor data or the content of the page.
Paying on CPM or CPC
display is usually bought per thousand impressions, sometimes per click.
Role in the funnel
display is strong at the top of the funnel and in retargeting, weaker at closing a purchase.
Channels: from Google Display Network to programmatic
Display advertising is not a single-button channel. The buying route decides how much grip you have on where your brand appears and what you pay for it. We combine the routes below based on your objective, audience and budget.
Google Display Network
reach across more than two million websites, apps and YouTube, straight from your Google Ads account.
Programmatic display
automated buying through a DSP, bidding per impression in milliseconds.
Premium publishers
direct deals with Dutch and international titles your audience visits daily.
Video and YouTube
display and video advertising often run within the same Google Ads account.
Formats and examples of display advertising
An example of display advertising can be a simple 300x250 pixel banner, or a full takeover of a major publisher's homepage. The format decides how much attention you get and what you pay. These are the formats we use most.
IAB banner formats
the standard sizes 300x250, 728x90, 970x250 and halfpage work across virtually every network and publisher.
Homepage takeover
your brand dominates the homepage of a major title with banners, background imagery and sometimes video.
Responsive display ads
one set of assets from which Google automatically builds the best-fitting variant per placement.
Rich media and video banners
moving or interactive formats, made by our own creative team.
Retargeting with display advertising
For most advertisers, retargeting is the most profitable part of display. You reach people who already visited your site, so you no longer have to explain your brand. It does need careful setup, because a badly built retargeting campaign mostly irritates.
Segmenting on behaviour
someone who viewed a product page gets a different message than someone who abandoned a cart.
Frequency capping
we cap how often someone sees your ad, per day and across the campaign period.
Excluding existing customers
current customers and recent buyers are removed from the audience, or addressed with a different offer.
Reliable data as the foundation
retargeting depends on solid tracking and fully populated audience lists.
Outsource your display advertising to TNG
Outsourcing your display advertising to us means a dedicated display advertising specialist runs your campaigns. We always work in your own accounts, so you keep ownership of your data and assets. Display gets its role within your wider advertising mix and we judge it on what it adds there.
A dedicated specialist as your contact
one person who knows your brand, your market and your numbers.
Brand safety and placement quality
we exclude categories, apps and titles your brand shouldn't sit next to.
Honest about what display does and doesn't do
we won't promise a stream of conversions from an awareness campaign.
Transparent reporting
you see reach, frequency and cost per buying route.
Insights
