App marketing that looks beyond downloads
An app marketing agency should not optimise for the cheapest install. A download without registration, first purchase or recurring use creates little value. We therefore build acquisition and measurement around the actions that show a user matters.
TNG combines app campaigns, creative, store presentation and app tracking. Advertising platforms can optimise for meaningful in-app events and teams can see which sources deliver active users.
The goal after install
Registration, onboarding, trial, purchase, subscription or repeat use becomes the campaign objective.
Deep links without detours
Ads send people to the correct store or, if installed, to the relevant part of the app.
Creative that explains value quickly
Video, statics and store assets make the problem and expected experience clear.
Cohorts over snapshots
Sources and campaigns are compared on activation and later behaviour.
Channels for app growth
Google App Campaigns
Uses Search, Play, YouTube and other Google placements with install or in-app action optimisation.
Apple Ads
Captures high-intent App Store searches around category, competitors and brand.
Meta Ads
Combines broad audience data, strong formats and app-event optimisation.
TikTok Ads
Reaches audiences through native short-form video and can optimise for app events when measurement is ready.
App Store Optimisation
Improves title, description, screenshots, reviews and the persuasion of the store listing.
Retargeting
Returns registered or dormant users to a relevant action inside the app.
How we work as an app marketing agency
User journey and KPIs
We map install, onboarding, activation, purchase and return and select events that can guide media.
Tracking and attribution
SDKs, analytics, privacy choices and platform events are reviewed and improved where needed.
Store and creative audit
We check whether ads and store pages make the same promise and provide enough proof.
Campaign setup
Channels, audiences and bidding align with volume and event quality.
Cohort analysis and growth
Sources are compared on post-install behaviour and scaled when activation and value hold.
From acquisition to retention
Campaign feedback for onboarding and product teams.
Segments for new, active and dormant users.
Creative by use case, audience and stage.
Reporting on install, activation and available revenue or retention signals.
A testing plan that accounts for privacy, attribution delays and platform differences.
Insights
