B2C marketing that connects brand and performance
A B2C marketing agency must move quickly between attention and action. Consumers discover a brand in the feed, compare through search, look for reviews and decide on a website or in a store. Separate campaigns miss that connection.
TNG connects advertising, creative, organic social, SEO and data. We build recognition and show which channels, messages and formats contribute to sales, enquiries or visits.
A recognisable proposition
Every campaign starts with a concrete reason to choose the brand and offer.
Creative at pace
We produce enough variations to test hooks, formats and offers without fragmenting the brand.
Media across the journey
Reach, consideration, search and retargeting each get a defined role.
Measurement beyond last click
Platform data, analytics and commercial outcomes provide a fairer view of contribution.
Channels for consumer growth
Meta and TikTok
Build reach and demand through statics, video, UGC and creator content that fits platform behaviour.
Google and Microsoft
Capture brand, category and product demand when consumers actively search and compare.
YouTube and online video
Build recognition through sight and sound and support later conversion elsewhere.
Display and retargeting
Maintain visibility and return interested consumers with a relevant next message.
SEO and organic social
Build lasting findability, proof and brand story outside paid campaigns.
Offline media
Add reach and repetition through out of home, radio, TV or print when audience and distribution support it.
How we work as a B2C marketing agency
Market, audience and proposition
We define who to reach, which desire or problem matters and what proof is needed.
Measurement and channel roles
KPIs, events and reporting are set for each stage of the journey.
Creative and media plan
Formats, messages, frequency and budget allocation are defined by channel.
Testing and optimisation
Creative, audiences and bidding are compared and reviewed on a fixed rhythm.
Scale and renewal
Winning combinations receive room while new concepts prevent dependence on one campaign.
One team for brand and result
Campaign insight moves directly back to the creative team.
Brand consistency remains intact across formats and channels.
Budget can move when behaviour or performance changes.
Reporting connects reach, traffic, conversion and commercial outcomes.
Work takes place in your own accounts, preserving data and learning.
Insights
