What is GEO optimisation?
More and more people ask their questions not to Google, but to ChatGPT, Gemini or Perplexity. Those AI search engines give one answer and decide for themselves which brands are mentioned in it. GEO optimisation (Generative Engine Optimisation) makes sure your brand is part of those answers, the logical next step alongside classic SEO.
Where SEO is about rankings in the search results, GEO is about presence in the answer itself. That requires content AI models can easily read, understand and cite, and a brand they trust.
Optimisation for AI search engines
We structure your content so Large Language Models can easily read, understand and summarise it.
Structured data & schema markup
The technical foundation that lets search engines and AI models interpret your content correctly.
Building authority
AI models cite sources they trust. We build mentions, reviews and authority signals.
Conversational content
Clear answers to the questions people actually ask AI, in the language of your audience.
From SEO to GEO
Good news: GEO does not start from zero. A technically healthy website with strong content and authority performs in both worlds. That is why we treat GEO as an extension of your SEO strategy rather than a separate product. Every optimisation works twice: for your Google rankings and for your visibility in AI answers.
The difference is in the accents. AI search engines read differently, weigh sources differently and summarise instead of ranking. Our GEO specialists know exactly where those accents are.
One strategy for both worlds
SEO and GEO share the same foundation, so your investment counts double.
AI readability
Clear structure, summarisable passages and answers a language model adopts without effort.
Citability
Concrete numbers, sources and expertise that make AI models pick your pages as a reference.
Found and mentioned
You don't just rank for searches like "geo optimisation", you also get named as the answer.
How our GEO specialists work
No black box: we follow a clear process with defined milestones, so you always know what we are doing and what it delivers.
1. AI visibility analysis
We measure how often and in which context ChatGPT, Gemini and Perplexity mention your brand today, and where your competitors stand.
2. GEO strategy
Based on the analysis we prioritise the questions, topics and authority signals that matter most.
3. Execution
We optimise content, structured data and mentions, in the right order and with measurable impact.
4. Monitoring & reporting
Every month you see how your AI visibility develops, alongside your classic SEO results.
Outsourcing GEO to TNG
Outsourcing GEO at TNG works just like SEO: a fixed monthly fee, tailored to your ambition and market. We often combine GEO with an ongoing SEO programme, because both share the same technical and content foundation. That makes the investment more efficient.
After a free intake and AI visibility scan you know exactly which approach, investment and KPIs come with it.
Fixed monthly fee
Everything included, from strategy and execution to reporting. No surprises.
A dedicated GEO specialist
One point of contact who knows your brand, market and numbers.
Stronger together with SEO
Combined with an SEO programme, every optimisation works twice.
A head start on your competition
Most companies are not doing GEO yet. Start now and get mentioned first.
A selection of our clients
View our full portfolio
Cases
Results with GEO
One Go bundelt complexe facilitaire processen van organisaties zoals KLM en IKEA in één app. Dit krachtige product verdient een website die net zo moeiteloos werkt. Geen saaie brochure, maar een snel digitaal visitekaartje dat direct overtuigt en feilloos gevonden wordt door de juiste doelgroep.
One Go (Asito)
De website van Villa Bloom, een tweetalige kinderopvang in Den Haag en Voorburg, was online nauwelijks vindbaar. Strategische pagina's scoorden niet in Google door een lage domeinautoriteit, een gebrekkige technische structuur en het ontbreken van een contentstrategie. Zonder die basis heeft iedere optimalisatie weinig effect.
Villa Bloom
Insights
