Why outsource SEO?
Outsourcing SEO makes sense when organic traffic is (or should become) a serious channel and you do not have an internal team working on it weekly. Good SEO requires three disciplines at once: technology, content and authority. Without that combination in-house, rankings stall while competitors keep building.
That is exactly why companies hand their SEO to a specialised partner: you are not buying loose hours, but a team that works on your visibility every week. If any of these sound familiar, a conversation is worth your time:
Competitors outrank you
On the search terms that matter commercially, competitors capture the customers that should be yours.
Traffic, but no customers
Visitors land on the wrong pages or with the wrong intent. That is not a traffic problem, but a strategy problem.
SEO keeps slipping internally
Everyone agrees it matters, nobody has time for it. SEO only works with consistent, weekly attention.
You want to depend less on paid traffic
Every euro of ad revenue requires new budget. Organic rankings build a channel that keeps performing.
What exactly do you outsource?
SEO is an umbrella term for quite different kinds of work. When you outsource your SEO to TNG, we take these parts off your hands, all of them or a selection:
Technical SEO
Site speed, crawlability, indexation, internal linking and structured data. The foundation: if Google cannot read your site properly, the rest has little effect.
SEO copywriting
Landing pages, category copy, blogs and pillar pages, written for the search intent of your audience and in your tone of voice. Also available as a stand-alone service.
Link building
Building authority with relevant, high-quality backlinks through digital PR and targeted outreach. No purchased bulk links that damage your domain over time.
Local SEO
Optimising your Google Business Profile, review strategy and local landing pages, so customers in your region find you.
GEO: visibility in AI search
More and more customers start their search in ChatGPT or Perplexity. With GEO we make sure your brand gets mentioned there too.
In-house, freelancer or SEO agency?
There are three ways to organise SEO, and honestly: all three work, in different situations. Hiring an SEO specialist really means choosing between these three models:
In-house specialist
Maximum focus on your brand, but one person rarely covers technology, content and link building. Sensible at serious scale; count on a full-time salary plus tooling.
Hiring a freelance SEO specialist
Flexible and personal, but fragile: capacity, holidays and breadth of expertise depend on one person. Strong for advice, harder for ongoing execution.
SEO agency (TNG)
A team combining technology, content, link building and data, with the capacity to execute. You keep control through clear reporting.
Full scope or partial
Outsourcing SEO is not all-or-nothing. We work in two modes, depending on what you already have in-house:
Full SEO programme
Strategy, technology, content and link building fully taken care of. We are your SEO team; you steer on results.
Partial scope
Your content team writes, we handle technology and strategy, or the other way around. Outsourcing just your SEO copy also works. We strengthen what is already there.
Our approach in 4 steps
Outsourcing SEO does not mean giving up control. We work through a transparent process with clear milestones, so you always know what we are doing, why, and what it delivers.
Keyword research and baseline
We map what your audience searches for, where you stand today and which opportunities competitors leave open.
A tailored SEO strategy
Based on the data we create a concrete plan with priorities, goals and KPIs. No standard package, but a roadmap that fits your market, budget and ambition.
Execution: technology, content and authority
We implement the optimisations, create content and build quality backlinks, in the right order and with measurable impact.
Reporting and continuous optimisation
Every month you see exactly how rankings, traffic and conversions develop. SEO is never finished: we keep testing and building on what works.
What does outsourcing SEO cost?
We work with a fixed monthly fee, so there are never surprises. Agencies charging remarkably little almost always cut corners somewhere: purchased links, thin content or no technical work.
Your investment depends on three factors. After a free introduction and quickscan you receive a concrete proposal with the investment, the approach and the KPIs we steer on. That way you know exactly what you are buying before you sign anything.
The competition in your market
Ranking for a local niche term takes less work than a national market where big players have been building authority for years.
The technical state of your website
A healthy site can move straight to content and authority. A site with technical debt needs foundation work first.
The scope of the programme
Full outsourcing or a partial scope alongside your own team: the scope determines the investment, not a standard package.
How to choose an SEO partner
An honest story also means helping you judge agencies, including us. These are the questions you should ask every SEO partner:
Do they promise rankings or guarantees?
Nobody can guarantee position 1; Google decides. An agency that promises guarantees is selling something other than SEO.
How do they build links?
Ask the follow-up question: purchased bulk links give a short spike and a lasting risk. Sustainable authority comes from relevant mentions.
What do you see every month?
You should know what was done, what it delivered and what happens next month. No black box, no vague summaries.
Who does the work?
At TNG you work directly with the specialists you see below, not with an account manager passing things along.
Outsourcing SEO in Amsterdam or beyond
TNG is based in Amsterdam, and so are many of our clients. For local visibility in the Amsterdam region we combine the programme with local SEO: your Google Business Profile, reviews and local landing pages. But outsourcing SEO works just as well remotely: we work for companies across the Netherlands, from Rotterdam and Utrecht to Eindhoven and Groningen. The reporting, meetings and results are the same wherever you are.
A selection of our clients
View our full portfolio
Cases
Results with SEO
In a competitive, international market, Beans App needed to attract high-quality, active users rather than just app installs. This required a scalable strategy that makes optimal use of ecosystem partners. Because of strict platform rules on channels such as TikTok, specific platform expertise, creativity and patience were crucial for successful scaling.
Beans
Glaskoning wanted to take their marketing to the next level with impactful content. The ads didn't stand out enough and organic growth was stagnating. The ambition was a powerful combination of visual 'stopping power' in ads and a dominant SEO position. The goal: more visibility, higher authority and structural growth in profitable traffic.
Glaskoning
One Go bundelt complexe facilitaire processen van organisaties zoals KLM en IKEA in één app. Dit krachtige product verdient een website die net zo moeiteloos werkt. Geen saaie brochure, maar een snel digitaal visitekaartje dat direct overtuigt en feilloos gevonden wordt door de juiste doelgroep.
