Glaskoning

Glaskoning wanted to take their marketing to the next level with impactful content. The ads didn't stand out enough and organic growth was stagnating. The ambition was a powerful combination of visual 'stopping power' in ads and a dominant SEO position. The goal: more visibility, higher authority and structural growth in profitable traffic.

CTR

CPC

CP Video View

ROAS

Our approach

To realize this growth, we rolled out an integrated strategy for both paid media and SEO, built on three strategic pillars:

1.New, authentic content on location - Our team shot new, high-quality imagery at Glaskoning. This produced visuals that perfectly capture the company's true craftsmanship.

2.Professional post-production with a focus on performance - All imagery was expertly edited and optimized for advertising purposes, with a focus on a clear proposition and maximum stopping power in the social feeds.

3.A rock-solid SEO foundation (technology, content and authority) - Since June 2025 we have been working on technology, content and authority. Page speed has been improved, the Authority Score rose from 25 to 29 and optimized keywords have been pushed up to the top 3.

4.Data-driven keyword strategy and page growth - By analyzing focus pages for their potential, the number of findable keywords rose from 4,335 to 6,363. The impact is particularly large at product level: the pages for mirrors and shower walls rose straight to the very top.

This combined approach created a scalable machine that has structurally increased Glaskoning's online visibility and conversions.

The result

Since the launch of the new ads, performance has improved spectacularly compared to the previous period:

Organic traffic: Increased from 21,000 to 30,000 visitors per month (+43% growth).

Click-through rate (CTR): up 29%

Cost per click (CPC): down 55%

Cost per 3-second video view: down by no less than 97%

ROAS: up 22%

Visibility: Growth of more than 2,000 new keywords in the search results.

Glaskoning now has a powerful, scalable advertising strategy in which high-quality, own content plays the leading role. This combination of authentic imagery and performance-focused optimization delivers more visibility, higher engagement and far more efficient advertising costs. Whether the target audience is scrolling on social media or searching on Google: Glaskoning is dominantly present everywhere with the right message at the right moment.

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