What is the difference between Instagram Ads and Facebook Ads?

Both run through Meta Ads Manager, but they are different platforms with their own formats and behaviour. Instagram is more visual and younger, with Reels and Stories as the strongest formats; Facebook offers the largest reach and often lower click prices. In practice we combine them in one account.

Can you advertise on Instagram only, without Facebook?

Yes, by selecting Instagram-only placements. Whether that is smart depends on your audience: combined delivery often performs better because the algorithm has more room to learn. We prefer testing it over assuming.

Do you also produce the creative content?

Yes. Our in-house creative team produces Reels, Stories, statics and UGC that feel native to Instagram, including safe zones so copy and CTAs stay visible across placements.

Is Instagram advertising suitable for e-commerce?

Very much so. With a product catalogue connection your products become directly shoppable, and dynamic retargeting automatically shows the right products to people who viewed them earlier.

Outsource your Instagram Ads

Outsource your Instagram Ads to an agency that turns Reels, Stories and Feed into a performance channel. Creative, targeting and optimisation that convert attention into revenue.

Book a call

Instagram is where brands get discovered. Reels, Stories and Feed reach a younger, purchase-ready audience at the moment they are open to inspiration. But without sharp targeting, strong creative and daily optimisation it stays a branding channel without measurable return.

Reels first

the fastest-growing format on the platform, often with the cheapest reach.

We build vertical video around strong hooks in the first seconds, modelled on what performs natively.

Story Ads that convert

full-screen placements designed with safe zones so copy and CTA always stay visible.

Strong for urgency, offers and retargeting.

Shopping and catalogue

product feeds make your catalogue directly shoppable and power dynamic retargeting.

For visual products such as fashion, beauty and interior, Instagram is often the best-performing social channel.

Native creative and UGC

content that feels at home on the platform structurally outperforms repurposed banners.

Our in-house team produces UGC, motion and statics specifically for Instagram.

One Meta strategy

Instagram runs in the same account as Facebook Ads, managed under one Meta Ads approach.

Campaigns learn from each other and the algorithm picks the strongest placement per user.

Cases

Results with Instagram Ads

Verfijnd gerecht met schuim op een schelpvormig bord

AdvertisingCreative

Heerlijk.nl, the premium booking platform for fine-dining and Michelin-starred restaurants, wanted to increase online reservations substantially. The ambition was clear: generate more restaurant bookings at a lower cost through a scalable full-funnel advertising strategy, while preserving the brand's exclusive, high-quality positioning.

Heerlijk.nl

Pedagogisch medewerker van Villa Bloom leest een peuter voor

AdvertisingData & TrackingSEOCreativeOrganic Social

Villa Bloom, a bilingual childcare provider in The Hague and Voorburg, had very limited online visibility. Important pages did not rank in Google because of low domain authority, a weak technical structure and the absence of a content strategy. Without that foundation, further optimisation would have had little effect.

Villa Bloom

Man laat de We Are Eves-app met beautyreviews zien op zijn telefoon

AdvertisingCreative

We Are Eves, the international beauty platform for honest product reviews, wanted to grow its tester community across twelve European countries simultaneously. The challenge was to reach and activate men and women across borders with an international campaign strategy that felt locally relevant, trusted and immediately compelling.