B2B marketing that helps sales
A B2B marketing agency must understand that a download or form is not a deal. B2B journeys involve multiple decision-makers, longer timelines and demand that often exists before someone searches for a supplier. We therefore connect marketing activity to CRM status, opportunity and revenue.
TNG combines search advertising, LinkedIn, SEO, content and data & tracking. Marketing and sales share one definition of quality and learn which audiences, propositions and touchpoints contribute to pipeline.
Ideal customer profiles
Industry, company size, role, need and commercial fit determine where budget and content go.
Create and capture demand
We combine channels that build demand with search and SEO for active comparison.
Reach multiple decision-makers
Content and campaigns answer the needs of users, influencers and budget owners.
Measure through the CRM
Where possible, source and campaign connect to lead status, opportunity and deal value.
B2B channels with a clear role
LinkedIn Ads
Role, industry, company size and account-list targeting for demand generation and lead campaigns.
Google Ads
Captures category, problem and competitor searches while prospects are actively researching.
SEO and GEO
Builds lasting visibility around commercial topics and questions in Google and AI search.
Content and landing pages
Provide the proof, context and next step each audience and buying stage needs.
Retargeting
Keeps the brand visible during longer consideration without repeating the same message.
Marketing automation
Supports follow-up and nurturing when direct sales contact is too early.
How we work as a B2B marketing agency
The first step is agreement on audience, proposition and the meaning of a qualified lead.
ICP and commercial goals
We map ideal customer, buying committee, deal value, sales cycle and sales capacity.
Funnel and measurement plan
Marketing and sales statuses get clear definitions and key handovers become measurable.
Channel and content plan
Each audience and phase gets a message, proof, format and next step.
Launch and qualify
Campaigns are reviewed against volume, fit and sales progress.
Optimise for pipeline
Budget and content move towards sources that produce stronger opportunities.
From lead volume to commercial quality
Clear definitions for MQL, SQL, opportunity and disqualification.
Reporting that combines campaign source and CRM status.
A feedback rhythm between marketing, agency and sales.
Content for the different roles in the buying committee.
An approach that can begin with one channel and expand when the foundation works.
Insights
