Lead generation that does not stop at the form
A lead generation agency can easily promise a high form count. The real question is how many enquiries are relevant, contacted and converted into customers. TNG therefore builds a measurable funnel from first contact to commercial outcome.
We combine advertising, landing pages, SEO and data & tracking. Where possible, CRM statuses feed back into the campaigns so platforms learn from qualified leads rather than every submission.
Define quality first
We agree which characteristics, need and timing make a lead useful to sales.
Create and capture demand
Social, video and display build reach while search and SEO capture active need.
Remove conversion friction
Message, proof, form and follow-up match the expectation created by the ad.
Optimise with sales feedback
Rejection reasons, contact rates and lead status show where campaign or process can improve.
Channels for lead generation
Google Ads
Reaches people actively looking for a solution, supplier or service.
LinkedIn Ads
Targets business audiences by role, industry, company size or named account.
Meta and TikTok
Build latent demand for visual propositions and broader audiences.
SEO and content
Create sustainable visibility around problems, questions and commercial intent.
Landing pages and CRO
Provide consistent message, proof and a low-friction next step.
Retargeting and nurturing
Support prospects who show interest but are not ready for direct contact.
How we build lead generation
Audience and lead definition
We define who matters, which problem is urgent and when a lead moves to sales.
Proposition and funnel
Offer, message, proof, landing page and follow-up become one route.
Tracking and CRM
Key events and statuses become measurable through the best available integration.
Campaigns and tests
We compare channels, audiences, angles and forms in a controlled rhythm.
Optimisation on quality
Budget moves towards sources that produce more contactable, qualified leads.
What the reporting shows
Cost, traffic and conversion rate by channel and campaign.
Enquiry volume and cost per enquiry.
Available signals on contactability, suitability and lead status.
Differences between audiences, propositions and landing pages.
Actions for campaigns, follow-up and measurement quality.
Insights
