A media agency that manages channels as one system
A full-service media agency prevents search, social, video, display and offline from developing separate plans and separate truths. TNG begins with the commercial objective and assigns each channel a role in the customer journey.
Strategy, buying, creative and data & tracking sit in one team. Campaign insights can therefore lead directly to new assets, a budget shift or a stronger landing page.
One media strategy
Audience, message, frequency and channel role are set across the whole plan.
Connected online and offline
Digital channels and offline advertising reinforce one another when timing, region and creative align.
Budget across channels
We review not only whether a channel meets its own KPI, but whether the combination improves the total result.
Creative and media in one rhythm
Makers and media specialists work from the same learning and priorities.
Media expertise under one roof
Full-service does not mean every channel must be active. It means the expertise is available and only channels with a clear task are selected.
Search advertising
Google and Microsoft for existing demand, product searches and commercial intent.
Social advertising
Meta, TikTok, LinkedIn, Pinterest and Snapchat for audience reach, demand creation and conversion.
Display and programmatic
Reach, context, premium publishers and retargeting across websites and apps.
Video and YouTube
Sight and sound for explanation, recognition and impact across online video and Connected TV.
Offline media
Out of home, DOOH, radio, TV, print and direct mail when audience and objective call for them.
Creative and production
Statics, motion, video and UGC built for the channel and campaign stage.
How our full-service media approach works
Audience and commercial context
We connect market, proposition, journey, budget and internal objectives.
Media strategy and channel roles
Each channel gets a task, audience, message, frequency and KPI.
Measurement and creative
Tracking, reporting and assets are ready before launch.
Launch and optimisation
Specialists manage their channel daily and review effects on the wider plan each week.
Evaluation and reallocation
Budget moves according to results, reach, saturation and new commercial priorities.
What full-service means at TNG
Dedicated specialists by channel and one shared media plan.
Creative capacity connected directly to campaign needs.
Transparent buying, budget allocation and reporting.
Work in your own accounts so ownership remains with you.
The option to start with one channel and expand in a controlled way.
Insights
