Yeehright!

Yeehright! launched in January 2026 as an energetic sandwich-spread brand with less sugar. We translated their rebellious identity into a modern platform that immediately puts this challenger on the map. The website reflects their mission to shake up the establishment with a striking appearance and a fresh digital presentation.

New website
Social media strategy
Transparent and clear product communication
Social media advertising

Our approach

To lay this digital foundation, we opted for high-end development in Framer, supported by an active social media strategy. Our approach rests on three pillars:

1.Technical translation and interaction - In close collaboration with the Yeehright! team, we brought the supplied design to life. We translated their visual vision into a dynamic Framer environment, so that the digital experience seamlessly matches the physical packaging on the shelf.

2.Transparent and clear product communication - The core promise 'tasty with less sugar' takes center stage. Through interactive comparisons based on hard data (sugars, fats, fiber and Nutri-Score), we make the advantages over traditional brands clear at a glance.

3.Social media - We manage Yeehright!'s social media channels, from organic content to targeted ads. By seamlessly aligning this recognizable content with the website, we draw one clear line and strengthen the brand identity on every platform.

The result

Since the launch, Yeehright! has a digital home base that is just as outspoken as their spreads. The results speak for themselves:

- Impactful launch: A powerful platform that fully supports the national introduction.

- Optimal user experience: A lightning-fast, fully responsive site that performs perfectly on mobile.

- Scalability: A flexible Framer foundation that is ready for the rapid rollout of the product range.

Yeehright! now has an online platform that not only shows what they make, but above all what they stand for. This forms the ideal basis for their mission to make the Dutch breakfast table healthier.

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