Meet Frank

Meet Frank provides commission-free restaurant software for reservations, payments and guest loyalty. Its ambition is to win the hospitality market by giving restaurant owners clarity and peace of mind. TNG joined as a strategic partner at launch to build and scale the digital marketing infrastructure.

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Doubled the inflow of leads
More efficient acquisition through a lower CPL
Proven retargeting conversion

How we support Meet Frank

As Meet Frank's performance partner, we designed and launched a complete B2B marketing engine:

Built from scratch after launch: While TNG builds on an existing foundation for some clients, everything for Meet Frank was created from day one after launch. Tracking, social advertising and the Google Ads structure did not yet exist. TNG therefore did not optimise an existing setup; we built the foundation on which the brand is now growing.

Tracking and conversion measurement with HubSpot: TNG built Meet Frank's tracking setup from scratch in combination with HubSpot. This defined which stages in the journey from visitor to demo request or new customer are measured, making it clear from the start what works and what does not.

Meta Ads: from zero to a complete social strategy: TNG also built the Meta Ads strategy from the ground up, from the first audience and campaign-structure decisions to the account setup itself. Convincing restaurant owners to choose B2B software requires a very different approach from advertising to a broad consumer audience.

Google Ads: from zero to a complete campaign structure: The same applies to Google Ads. TNG built the entire campaign structure from scratch around the search intent of restaurant owners looking for an alternative to their current reservation system.

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