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Het Schippertje

Het Schippertje was struggling with overly generic ads, causing conversions and click-through rates to lag. The challenge was to make campaigns more specific per product category. The goal: a higher ROAS and more purchases through sharper targeting, while retaining its own brand identity and lower costs per click.

  • New ad creatives
  • CTR increased by 10%
  • ROAS increased by 52%
  • Performance marketing optimization
Het Schippertje - main image

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Our approach

Our approach - Het Schippertje

To achieve this, we opted for a strategic optimization of the ad creatives, built on three pillars:

1.Existing brand assets as a basis - We made optimal use of Het Schippertje's current image library and turned the imagery into new, performance-focused ads.
2.Specific ads per product category - Instead of one general message, we developed unique ads for each product category. This made it possible to target much more precisely and respond directly to the specific interests of different audiences.
3.A sleeker, more modern visual style - The design was subtly modernized, with a stronger focus on the individual products. This delivered a clear proposition, more relevance and greater 'stopping power' in the target audience's timeline.

The result

The result - Het Schippertje

Since the launch of the new ads, performance has improved considerably compared to the previous period. The figures speak for themselves:

- Click-through rate (CTR): up 10%

- Cost per click (CPC): down 18%

- Cost per purchase: down 22%

- ROAS: up 52%

Het Schippertje now has a scalable advertising strategy that not only delivers more conversions, but does so in a more efficient and profitable way. This forms a rock-solid basis for the further growth and optimization of their performance marketing.

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