European Berries

On behalf of the EU and Food Cabinet, an international platform was launched at lightning speed to stimulate the consumption of soft fruit. The challenge was to build a fresh, trustworthy website that activates young audiences and families, right in time for the local harvest season in the Netherlands, Belgium and Germany.

View website

Website launch
Desktop score of 92
SEO score of 100
Strategic digital activation

Desktop score

SEO score

Technical integrity

Our approach

TNG Agency developed the entire digital identity and platform in Framer. Our strategy rested on three pillars:

1.Accessible storytelling and visual impact - We created a fresh and modern design that celebrates the seasonal nature of the product. Through strong visual storytelling around origin and quality, we created an environment that immediately appeals to and builds trust with the international audience.

2.Recipes as the central activation element - To achieve the campaign objectives, we gave recipes the leading role. The platform is deliberately set up to be intuitive and mobile-first, so that consumers are inspired directly in the supermarket or kitchen. This makes the step from information to consumption as small as possible.

3.Strategic digital activation - In addition to the build, we advised Food Cabinet on the international paid strategy. By matching the right creatives to targeted targeting in three countries, the website transformed from a static information point into a dynamic activation channel that sits right in the middle of the target audience.

The result

The platform now forms the rock-solid digital foundation for the European campaign. The technical results underline the quality of the rollout:

- Performance: A desktop score of 92, delivering a flawless user experience across all countries.

- Visibility: A perfect SEO score of 100, essential for the organic findability of the recipes.

- Best Practices: A score of 96, confirming the platform's technical integrity.

- Campaign impact: A significant influx of traffic to the recipe pages, achieving the most important activation objective.

Thanks to TNG Agency's approach, European Berries has a scalable platform that not only informs, but also convinces and activates. The project was received with great enthusiasm by both the client and the affiliated growers.

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