Elvou

Elvou is a Dutch brand for clean supplements and personal-care products, founded by Joep out of frustration with unfulfilled brand promises. Positioned as 'the new standard for a healthy household', it is growing through product lines including cosmetics and the Elevate energy drink. TNG works closely with Elvou's marketing team to accelerate this ecommerce growth.

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How TNG supports Elvou

Strategic guidance and Google Ads management: TNG primarily supports Elvou at a strategic level. The partnership focuses on direction: which channels, products and stages of the brand require which approach. TNG also manages Elvou's Google Ads account and is responsible for its ongoing performance.

Testing as a permanent part of the approach: Alongside strategic work and account management, TNG runs continuous tests for Elvou. For example, we set up a TikTok test to determine whether the channel could add value to the existing mix. This experimental mindset suits a brand that is continually exploring new product lines itself.

Working closely with the internal marketing department: Much of the collaboration takes place through close contact with Elvou's internal marketing team. TNG does not operate as an external party reporting from a distance, but as a strategic partner that contributes to the marketing strategy from within: an extension of the team rather than a remote supplier.

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