Eastbound Gym

The high-end Amsterdam gym Eastbound Gym was struggling with an outdated WordPress website full of plugins. This hampered management and the connection with the booking system. A modern, stable platform was developed that supports the growth ambitions and once again translates the dynamism of this high-end gym into a fast and user-friendly digital environment.

View website

Website launch
Desktop score of 80+
SEO score of 92
Conversion optimization

Desktop score

SEO score

Accessibility

Our approach

To break through these technical barriers, TNG Agency completely rebuilt the website in Framer. The optimization rested on two strategic pillars:

1.Seamless integration and mobile-first design - The focus was on delivering a fast, modern website that works perfectly on mobile devices, crucial for members who want to book a class on the go. We optimized the interface for smooth interaction with the booking system, significantly lowering the barrier to sign-ups.

2.Bilingual and scalable structure - To optimally serve Amsterdam's diverse audience, the website was built fully bilingual from the ground up. By moving away from unstable translation plugins and choosing Framer's native capabilities, we created a scalable foundation that is easy to manage and increases the gym's accessibility.

The result

With the launch of the new Framer environment, Eastbound Gym has a digital platform that strengthens their brand identity and is ready for further growth.

The technical performance has improved spectacularly:

- Performance: A desktop score of 80+, delivering a lightning-fast user experience.

- Visibility: An SEO score of 92, making the gym easier to find for potential new members.

- Accessibility: A score of 91 on accessibility, underlining the brand's inclusivity.

- Conversion optimization: A seamless integration with the booking system that directly contributes to more sign-ups.

Eastbound Gym now has a rock-solid digital foundation that not only excels technically, but also forms the ideal springboard for future marketing activations and conversion optimization.

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