CLUB DARQ + LYTE

Club Darq & Lyte wanted to grow structurally, but had never done any paid online marketing. There was a limited tracking set-up, no campaign history and no insight into the cost per sign-up. The ambition was clear: to build a measurable marketing machine from scratch that profitably attracts new members.

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Monthly transactions increased by nearly 300%
The blended CPA was halved, comfortably beating the target
Website traffic grew by 70%
The Club Darq & Lyte campaigns generated valuable leads at a low CPL

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Website traffic

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Conversion power

Our approach

To achieve this, we rolled out an online marketing strategy built on three strategic pillars, supported by targeted website optimizations as the foundation beneath the funnel:

Tracking as the foundation. Before the ads went live, we set up measurability. By connecting Google Analytics to the Trainin booking platform and setting up tracking for Google and Meta, the entire funnel from visitor to class booking became visible.

Google Ads on existing demand. We launched Google Search and Performance Max campaigns aimed at active searchers for spinning and pilates in Breda. By continuously optimizing on Target CPA, the cost per transaction fell month over month.

Meta Ads for lead generation. On Meta we focused on direct purchases and dedicated lead campaigns to quickly put the new pilates concept Club Lyte on the map. This was supported by a strategic optimization document for creative improvement and UGC deployment.

The result

Within six months, the online presence of the fitness concepts transformed into a profitable marketing machine with impressive performance:

Conversion power: the number of monthly transactions rose by nearly 300%.

Cost efficiency: the blended CPA was halved, comfortably beating the target.

Visibility: website traffic grew by 70%.

Lead generation: the Club Darq & Lyte campaigns generated valuable leads at a low CPL.

Club Darq and Club Lyte now have a scalable marketing structure that predictably attracts new members at minimal cost.

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